SKYY Infusions | Moscato Grape

A custom press kit for the launch of the new SKYY Infusions Moscato Grape. SKYY, looking to reach a younger demographic, wanted the packaging to evoke a street culture edge.  Instead of your typical press kit, designed a unique sleeve that wraps around the bottle.

Launched at GoldBar with the SKYY Infusions Trend Council—which included DGi Management owner Damon DeGraff, Grammy award winning producer Syience, designer Angela Simmons, DJ Ms. Nix, Mixologist Otis Florence, nightlife curator Legendary Damon and celebrity photographer Johnny Nunez—performed a live Graffiti installation, customizing speakers for each editor in attendance.